Digital marketing is a major part of the modern real estate agent's job. Without sharp digital marketing skills, an agent could inadvertently cause your house to sit on the market or sell for below top dollar because of an inability to target and attract the right buyers. More than that, not only should your agent have digital marketing experience, but they should know what tactics work best in your neighborhood and price point.

WHY IS REAL ESTATE DIGITAL MARKETING IMPORTANT?

Real estate digital marketing is both a critical and difficult skill to master. For an agent, digital marketing skills mean the difference between the perfect buyer finding your house or your home sitting on the market for too long. Gone are the days when you could rely on a…

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Selling your home without a real estate agent sounds like an appealing option to some people. Why hire an agent when you can just sell the house on your own?

Before you spend money on a "for sale by owner" sign, however, make sure you take time to learn the pros and cons of selling your home without a real estate agent. Most homeowners decide to use a real estate agent after they learn about the challenges of selling a home without a professional's help.

PRO: YOU AVOID PAYING THE REAL ESTATE AGENT'S COMMISSION

Agents get paid by taking a commission from your home's sale price. Most agents tend to charge about 6%, which gets split up between fees, marketing, and more.

It makes sense that you want to avoid paying someone 6% of your home's sale…

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On Friday, July 23, a little after 9 p.m. in Tokyo, tennis player Naomi Osaka lit the cauldron at the 2021 Summer Olympic Games opening ceremony, officially beginning the planet's biggest sporting competition. On the other side of the world, thousands of miles and over 13 time zones away, real estate agents in North America brewed their morning coffees and prepared themselves for another day of home-selling.

On the surface, there might be few differences between Olympic athletes in Tokyo, with their incredible sporting qualities, and the most successful real estate agents. But dig deeper, and you'll discover both cohorts share the same characteristics. Persistence. Perseverance. An innate desire to win. Dig even deeper, and you'll notice the entire…

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Each season represents opportunities and challenges for selling homes. During the dog days of summer, you benefit from longer daylight hours and buyers with vacation time. Then again, plenty of people despise confronting the heat and humidity of summer’s roughest months.   Home sales tend to slow a bit during summer, although that's not necessarily accurate this year. Try these tips to sell your home to make the browsing and buying experience more enjoyable. Taking the right approach could make your home seem like the best option on the market.  

PAY CLOSE ATTENTION TO YOUR HOME’S EXTERIOR AREAS

Unfortunately, weeds seem to love the heat and humidity of summer. It can seem impossible to keep them under control. You don’t have much of…

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DON’T GET CAUGHT OFF-GUARD ABOUT COMMON REAL ESTATE EXPENSES AND FINANCIAL TERMS.

When you’re thinking about the financial aspects of selling your home, it’s easy to focus on how much you can potentially get for your home (and how to maximize potential profit). After all, the real estate market is still extremely strong in most markets — and you may have even seen your neighbors get incredible offers on their properties.    However, offers and sales prices are just part of the financial picture. Real estate commissions and common expenses should be part of your “home math.” Additionally, there are a few financial terms that will pop up during the process (especially as you receive offers) that are worth understanding so you can make the best…

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If you're house hunting, this blog post is for you!    We’ve all been there - the excitement of finding a house that we think might be perfect, only to find out that it needs an expensive new roof or features a less-than-ideal layout. With so many decisions to make during the home buying process, it's easy to get overwhelmed and just settle on the first decent house you see. But don't worry! We're here with some hard-earned advice from our experts who can help you decide what trade-offs are worth making when searching for your next home.    

BUDGET

When it comes to getting all of the features you want in your dream house, you may have to spend more than you anticipated. This is one of the more common compromises people face…

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If the last year has taught us anything, it's that creating a home where you truly love to spend time is a necessity. With summer in full swing, many are looking forward to backyard parties, picnics, and lots of outdoor relaxation. And the data doesn’t lie! In fact, the National Kitchen and Bath Association reported a 65% increase in outdoor living project interest. That’s a lot of homeowners working on their outdoor spaces. Since this is such a hot topic, we did some local and national research to determine which projects homeowners are tackling this summer to enhance their outdoor spaces.  

FIRE PITS

Imagine kicking back and relaxing around a fire as the sun sets on a long summer day. If you want to be able to enjoy crackling fires in your own…

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Independence Day is right around the corner! If you’re not sure how to celebrate this year, don’t worry — we have a complete list of fun activities that are guaranteed to make this 4th of July the best one yet. From camping to barbecues to fireworks, there’s something for everyone to enjoy.   

1. HAVE A BACKYARD BARBECUE

It wouldn’t be an American holiday without a backyard barbecue, would it? Invite some friends or neighbors over and start up the grill to enjoy an American classic: hot dogs and hamburgers. Don’t forget to grab a speaker to play some music and get grilling!  

2. PLAN A PATRIOTIC ROAD TRIP

Take advantage of the holiday falling over a weekend this year, and plan a road trip to celebrate! Visit some places…

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This is a question that many people are asking themselves these days: "should I rent or should I buy?" The answer may be different for everyone, but some recent trends in the housing market may mean it's time to cash in and rent.   The median US home value has been increasing steadily over the last few years, from $131,674 in January 2000 to $300,986 in December 2020. And while this increase can be attributed to inflation rates, other factors play into this, such as low mortgage interest rates (3.8% at the moment) and tight inventory levels, making it difficult for buyers to find homes.   If you're getting ready to sell your house, now might be the time to sell and rent until home sale prices stabilize once more.  

THE HOUSING MARKET…

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Well, it depends… The answer to this question is so individual and subjective that (spoiler alert) we won’t be telling you exactly what to do. Instead, we will describe the factors to consider in detail, and the three most common options sellers choose when it comes to repairs.  

3 OPTIONS TO SELL

As stated, there are many factors to consider when deciding if you should make repairs to your home or not. After the factors are narrowed down for your unique situation, you will most likely end up at one out of these three options to present your home to the market.  

SELL AS-IS

To sell a home as-is means that you are selling the property in its current state, with an understanding that no repairs will be made and that the home…

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