Digital marketing is a major part of the modern real estate agent's job. Without sharp digital marketing skills, an agent could inadvertently cause your house to sit on the market or sell for below top dollar because of an inability to target and attract the right buyers. More than that, not only should your agent have digital marketing experience, but they should know what tactics work best in your neighborhood and price point.

WHY IS REAL ESTATE DIGITAL MARKETING IMPORTANT?

Real estate digital marketing is both a critical and difficult skill to master. For an agent, digital marketing skills mean the difference between the perfect buyer finding your house or your home sitting on the market for too long. Gone are the days when you could rely on a…

547 Views, 0 Comments

Read Full Post

Selling your home without a real estate agent sounds like an appealing option to some people. Why hire an agent when you can just sell the house on your own?

Before you spend money on a "for sale by owner" sign, however, make sure you take time to learn the pros and cons of selling your home without a real estate agent. Most homeowners decide to use a real estate agent after they learn about the challenges of selling a home without a professional's help.

PRO: YOU AVOID PAYING THE REAL ESTATE AGENT'S COMMISSION

Agents get paid by taking a commission from your home's sale price. Most agents tend to charge about 6%, which gets split up between fees, marketing, and more.

It makes sense that you want to avoid paying someone 6% of your home's sale…

528 Views, 0 Comments

Read Full Post

On Friday, July 23, a little after 9 p.m. in Tokyo, tennis player Naomi Osaka lit the cauldron at the 2021 Summer Olympic Games opening ceremony, officially beginning the planet's biggest sporting competition. On the other side of the world, thousands of miles and over 13 time zones away, real estate agents in North America brewed their morning coffees and prepared themselves for another day of home-selling.

On the surface, there might be few differences between Olympic athletes in Tokyo, with their incredible sporting qualities, and the most successful real estate agents. But dig deeper, and you'll discover both cohorts share the same characteristics. Persistence. Perseverance. An innate desire to win. Dig even deeper, and you'll notice the entire…

538 Views, 0 Comments

Read Full Post

Each season represents opportunities and challenges for selling homes. During the dog days of summer, you benefit from longer daylight hours and buyers with vacation time. Then again, plenty of people despise confronting the heat and humidity of summer’s roughest months.   Home sales tend to slow a bit during summer, although that's not necessarily accurate this year. Try these tips to sell your home to make the browsing and buying experience more enjoyable. Taking the right approach could make your home seem like the best option on the market.  

PAY CLOSE ATTENTION TO YOUR HOME’S EXTERIOR AREAS

Unfortunately, weeds seem to love the heat and humidity of summer. It can seem impossible to keep them under control. You don’t have much of…

469 Views, 0 Comments

Read Full Post

DON’T GET CAUGHT OFF-GUARD ABOUT COMMON REAL ESTATE EXPENSES AND FINANCIAL TERMS.

When you’re thinking about the financial aspects of selling your home, it’s easy to focus on how much you can potentially get for your home (and how to maximize potential profit). After all, the real estate market is still extremely strong in most markets — and you may have even seen your neighbors get incredible offers on their properties.    However, offers and sales prices are just part of the financial picture. Real estate commissions and common expenses should be part of your “home math.” Additionally, there are a few financial terms that will pop up during the process (especially as you receive offers) that are worth understanding so you can make the best…

543 Views, 0 Comments

Read Full Post
Previous
View All Results